Marketing
Communication, Education and Public Awareness (CEPA) are important instruments for conservation and sustainable use of biodiversity. Developed by the IUCN Commission on Education and Communication (CEC) for the Secretariat of the Convention on Biological Diversity (CBD) , the CEPA toolkit can be viewed here. The toolkit is meant for CBD focal points and those to whom the implementation of a NBSAP is delegated. The toolkit offers you information to update your knowledge and skills with fact sheets, checklists and practical examples from all over the world. The American Psychological Association has published material on Shaping Pro-Environmental Behaviors at http://www.psychologymatters.org/environment.html Media Strategies for Sustainability - resources for higher education but applicable to all http://sites.google.com/site/campussustainmedia/resources Daniel Goleman, psychologist and bestselling author on Emotional Intelligence, has written a new book, Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything. Suggest Story Ideas to American Public Media's Marketplace Sustainability Desk Register to join American Public Media's Public Insight Network For an overview on social marketing, please visit http://www.aed.org/Approaches/SocialMarketing/index.cfm. Seeking to Save the Planet, With a Thesaurus Articles deepening our undersnding of what to consider when communicating about sustainability: "Integral Communications for Sustainability" by Barrett Chapman Brown "Integral Ecology and Integral Sustainability: A Brief Introduction" by Sean Esbjörn-Hargens and Barrett C. Brown For a framework providing insights into differing worldviews and how to relate each to sustainable development, see: Brown, Barrett C. (submitted). Theory and practice of integral sustainable development: Part 1: Quadrants and the practitioner. AQAL: Journal of Integral Theory and Practice. Brown, Barrett C. (submitted).Theory and practice of integral sustainable development: Part 2: Values, developmental levels, and natural design. AQAL: Journal of Integral Theory and Practice. (Part 2 is particularly useful to those in charge of sustainability communication). Talk the Walk - Advancing Sustainable Lifestyles through Marketing & Communications (a report produced by UNEP, the Global Compact Office and Utopies following the 2004 Global Compact Policy Dialogue on Marketing and Sustainable Consumption) Knight Center for Environmental Journalism - Toolbox UK's Sustainable Development Commission. I will if you will:Towards Sustainable Consumption UK's Green Enagage Project report, Painting The Town Green
By JOHN M. BRODER
To build support for legislation, environmental marketers are literally changing the terms of the climate debate. Click the link above to read the NY Times article.